iWHELD
iWHELD
A platform for Improving Wellbeing and Health for People living with Dementia.
- Client: Joanne McDermid
- Team: Collaborating with Graeme Crowley (Creative Director), Xavier Brin (Front-End Developer) and Rebecca Hunt (Project Manager).
- Skills: Branding, Illustration & Document Design
- Tools: Adobe Illustrator, Photoshop & Indesign
The Challenge
iWHELD have been creating a revolutionary programme for the care sector, based on 20+ years of valuable knowledge. Their ongoing mission being to empower and support people living with dementia in care homes. The challenge they were facing was making the programme look and feel as valuable as the content it contained, and making sure it felt accessible to an industry that is often overworked and understaffed.
The Solution
What started as a simple asset creation brief soon turned into a brand and TOV uplift that put the care industry at the heart of the work. Effectively laying strong foundations across ever touchpoint iWHELD had. We worked hard with the team to ensure the visuals and language across all of these assets reflected the value of the programme while keeping it accessible to people who are time poor, and may speak English as a second language.
Did we unlock potential?
Yes. The marketing and brand work we created, contributed to the increase of care home sign ups from 13 to 149. Leading to approx. 500 care staff members receiving support in their roles, and over 700 people living with dementia reaping the benefits.
